Our Charity

The Boutique Loft are delighted to be able to support this wonderful charity.

When Addam Smith’s long-time employee and mate Keith Ellick was diagnosed with terminal cancer, it devastated both of them. Learning that Keith had less than a year to live, Addam wanted to do something, anything, to help.

He decided to landscape Keith’s garden at his home in Lincoln, but after posting a message about his heartbreak on a builder’s forum, he was inundated with offers to help.

With so much backing, Addam decided to completely renovate Keith’s house – DIY-SOS-style.

It was a project that took months in the planning, with materials donated or funded by generous donations, culminating in a week of hard graft bya team of 50 tradesmen from across the country. Not just that, they raised enough money to send Keith and his family on holiday while the work was taking place.

When Keith and his family returned, they were speechless – as were many of the guys who had taken part.

“He was in tears, we all were,” said Addam.

Not content to leave it there, Addam decided to buy Keith’s house to secure his family’s future and set about raising the £100,000 needed to do so.

Sadly, Keith lost his battle with cancer in March, but his legacy lives on in the community that came together to help him in his hour of need.

Now known as the Band of Builders, the tradesmen involved and hundreds of others backing the cause across the UK and beyond, are continuing the good work started with Keith’s build and are in the process of becoming a registered charity.

They plan to carry out other projects to help fellow tradesmen, as well as providing support for colleagues in the construction industry.

To keep the fundraising going, a range of workwear has been created, and supporters are carrying out fundraising events and activities all the time.

Keith’s story has shown exactly what can be achieved when a bunch of people come together out of kindness and compassion and his legacy is the creation of a nationwide effort to help others. They’ve lifted Keith, and they’ll lift many more.

We would like to recognise and create awareness of the other 3 charity finalists who the public were voting for to receive a percentage of our online profits. If you feel that you would be able to donate directly to them, please see their website links below. Any donations would be gratefully received.



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